We collaborate on future LIFE systems through ECONOMY, INFRASTRUCTURES & GENEROSITY

When!When! is a design studio that tests and actively implements ideas and projects on systemic transformation and societal infrastructures with the goal to slow down our speeding metacrisis, look at simplicity as a tool for innovation and create a beautiful and regenerative life for all.

Even though the climate agenda has been an active topic within international politics since the 70’s, we still don’t see the necessary societal changes needed. As a collective we have all the solutions and technologies needed to restore a better natural environment, but we’re not organising ourselves or using our deep knowledge to prevent temperatures from increasing further. Why is that?

We believe that at the core of our planetary challenges lie fundamental and largely unaddressed questions: about purpose, about economic structure and about the values that guide collective decision-making. By opening rigorous, evidence-informed dialogues on economy and human behaviour, risk and trust, technology and finite resources and on the deep interdependencies that sustain all living systems, we help organisations move from complexity toward clarity and from intention toward action.

PROJECTS

Our Services

  • We draw on deep expertise in futures foresight, systemic risk analysis and the identification of emerging opportunities. Working with organisations navigating uncertainty, we translate complex global signals into strategic clarity, helping clients build robust long-term perspectives rooted in both data and vision.

  • We develop frameworks, guidebooks and strategic roadmaps for organisations seeking to understand and act within today's shifting economic and ecological systems. Our work integrates new economic thinking — from post-growth and doughnut economics to regenerative value creation — into practical institutional guidance, including board and executive learning, scenario planning, and the identification of new global opportunities.

  • We design visual strategies that help organisations articulate complex ideas with clarity and intention. Our work operates at a structural level from understanding systems to reports, presentations and data visualisations. We help clients visualise their futures: making long-term thinking tangible, navigable and ready to act on.

Did you wake up this morning thinking, 'Today I'll try to hurt people around me a little less. By 2050, I aim to hurt them net zero'?

- Tove Blomgren, Sally